Not everyone on your team is a developer. The CEO reviews PRs. The designer checks implementations. The PM asks for features. Until now, the AI talked to everyone the same way — with technical jargon, code snippets, and implementation details.

hub persona fixes that.

What’s new

hub persona

An interactive TUI that creates your personal AI profile:

hub persona

It asks five things:

1. Your name
2. Your role (CEO, Designer, Backend Dev, QA Engineer, etc.)
3. Your technical level (non-technical, beginner, intermediate, advanced)
4. Extra context about you (optional — e.g. “I focus on business metrics”)
5. Your preferred language (English, Português, etc.)

The profile is saved to .hub/persona.yaml — which is local and gitignored. Each person on the team has their own.

How it changes the AI

When you run hub generate, the persona is read and injected as a ## User Persona section into AGENTS.md. The AI then adapts its communication:

Non-technical (CEO, PM, Designer):

• No jargon or acronyms without plain-language explanations
• Decisions framed as business impact, not implementation details
• Progress reported as product changes, not code changes
• No code snippets unless explicitly asked

Beginner (learning to code, new to the stack):

• Technical concepts explained briefly when first mentioned
• Code shown with context about what it does
• Encouraging, patient tone

Intermediate (comfortable with code):

• Normal technical language with explanations for niche concepts
• Focus on the “why” behind architectural choices

Advanced (experienced developer):

• Concise, direct, technical communication
• Focus on trade-offs and edge cases
• No hand-holding

Example output

For a non-technical CEO who speaks Portuguese:

## User Persona

You are talking to **João**, who is a **CEO**.

João is not technical. Adapt your communication:
- Never use jargon, acronyms, or technical terms without explaining them first.
- Explain decisions in terms of business impact, not implementation details.
- When showing progress, focus on what changed for the user/product.
- Keep responses short and focused on what matters to them.
- Never show code snippets unless explicitly asked.

Additional context about João: I focus on business metrics and product strategy

Always communicate with João in **Português**.

Per-person, not per-team

The hub.yaml is shared. The persona is personal. Same workspace can serve a CEO who wants business summaries and a senior dev who wants raw technical details.

Updating your persona

Run hub persona again — it pre-fills your existing answers so you can change what you need.

All editors supported

Persona injection works across all four generators: Cursor, Kiro, Claude Code, and OpenCode. The hub generate output shows which persona was applied:

  Generated AGENTS.md
  Applied persona: João (CEO)

Upgrade

npx @arvoretech/hub@0.17.0 generate